In 1959 Bell Systems decided to market a phone primarily toward women and teenagers. The phone chosen for this was the Pink Princess Rotary Phone!
One of the neat features of the Princess Phone was a build in night light which made this classic rotary phone perfect for use as a nightlight. As such the old phone was frequently used in bedrooms where its nightlight could be featured. In addition to acting as a night light, the light also caused the rotary dial to be lighted as well. This allowed the phone user to dial in the night time.
An advertising slogan was built around the Pink Princess phone: “It’s Little, It’s Lovely & It Lights” was a popular phrase describing Princess phones in advertisements.
A great color choice offering was available on the Princess phone. Teen girls and women, to whom the Princess phone was marketed, loved the pink, yellow, white, beige and turquoise phone colors.
The Princess phone was primarily marketed toward women and teen girls and was made available in a variety of stylish colors: Moss green, pink, yellow, red, white, beige, ivory grey and turquoise.
The princess phone had an external electric transformer which set it apart from it’s rotary phone cousins. This transformer was necessary to provide power to the lighted dial. The thinness of the Princess Phone also required an external ringer that was wired to the external transformer as well. Western Electric had not manufactured a ringer system that would fit inside the narrow princess phone case.
A fully restored Pink Princess Phone can be worth hundreds of dollars on eBay or at a phone auction. But remember, you can buy a nice retor version from our Amazon store!
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February 6th, 2011 at 9:42 am
Are you familiar with the old Bakelite phones? Do you know where I can find more information about them?